I help dramatically improve the financial performance of companies.
I’m Steven Faulkner—As a brand strategist who has generated remarkable success for two of the three largest brands on the planet—along with startups, small companies, large companies, and nonprofits—creating wealth isn’t just something I’m good at.
It’s my passion. It’s my calling.
But my mission extends far beyond marketing. It’s about forging a direct link between extraordinary wealth creation and the sustainable repair of society’s broken places. It’s about ending pain. Dismantling exploitation. Transforming lives. And doing it while generating exceptional profit —commonly a 300% to 2100% marketing improvement.
“There does not exist a more out of the box thinker than Steve. His creative juices flow like Niagara Falls.”
JOHN WISE, CONFIDENCE FLIGHT TRAINING
“When it comes to public relations events, I know of no one more creative, outrageous, and effective. He has produced results bordering on the miraculous.”
BILL WEIL, CUSTOMER SUCCESS DIRECTOR, COMPACKAGE
“Steve has made me look like a hero on more than one occasion and has earned accolades from our target audience.”
TIM PEDDIE, MARKETING MANAGER, RAYMOND JAMES FINANCIAL
“I’ve known Steve for several decades and had the pleasure of working with him on several projects together. He is a rare crossover genius.”
TERI CAVANAUGH, MARKETING/COMMUNICATIONS DIRECTOR - SCL HEALTH /CEO, COBB MARKETING & COMMUNICATIONS
I re-engineer and recombine marketing tools in unconventional ways, creating capabilities most people wouldn’t believe were possible.
How can 300-2,100% improvement be possible?
I begin with Positioning—the most disruptive marketing framework ever created—and tighten focus using Jim Collins’ Hedgehog Concept, the principle behind the ”Good To Great” companies who tripled (at minimum) the average stock market returns of the S&P 500 for 15+ straight years.
Then, I take it far further.
I integrate the subliminal marketing science behind Martin Lindstrom’s Buyology, which proved that 85% of consumer buying decisions form in the subconscious and earned Lindstrom a place on Time Magazine’s ‘100 Most Influential People in the World.’ After evaluating my approach, Buyology CEO Gary Singer said: ‘You’ve taken Martin’s findings supersonic. He identified the ten subconscious triggers—but your method activates and pulls all ten.’
I don’t stop there.
I incorporate the seven success elements researcher David Thomson found to be the key essentials necessary for a company to reach $1B+ in annual sales.
Finally, I wrap it with the exponential power of network effects.
This force is so powerful, Morgan Stanley claims that “70% of the tech equity value globally comes from firms that rely on network effects.”
